In order to attract professionals seeking a conference location, the 1893 Brand Studio proposed three videos for social media showing off the town and enticing potential clients to use the Bureau’s free conference planning services. I shot three interviews with Marlene Barbera, the director of sales at the Visitors Bureau, at three different locations. The three concepts meant for each video being: “Bustling Chapel Hill,” “Be Different, Be Carrboro,” and “Connect to Campus.” At the end of the day the client wanted a fourth video compressing all three videos and one interview for a Facebook video. This is the published product posted on the Visitors Bureau Facebook page, with 5.7K views as of Feb. 2020.