Chapel Hill/Orange County Visitors Bureau
In order to attract professionals seeking a conference location, the 1893 Brand Studio proposed three videos for social media showing off the town and enticing potential clients to use the Bureau’s free conference planning services. I shot three interviews with Marlene Barbera, the director of sales at the Visitors Bureau, at three different locations. The three concepts meant for each video being: “Bustling Chapel Hill,” “Be Different, Be Carrboro,” and “Connect to Campus.” At the end of the day the client wanted a fourth video compressing all three videos and one interview for a Facebook video. This is the published product posted on the Visitors Bureau Facebook page, with 5.7K views as of Feb. 2020.
DTH Video Series: More Than A Newspaper
This video was created at the end of the 2019 Fall Semester. Meant as an “end of year” promotional package highlighting the storytelling journey of our paper/our stories and where your money goes. The series included four videos centered on each step: Reporting, Editing, Advertising & the Brand Studio, and Finishing Touches. Shooting and editing the third video in the series I focused on what the DTH & the Brand Studio have to offer and how they have taught a particular student to prepare for the future.
June 2020 Social Justice Rally
In my second collaboration with the Chapel Hill/Orange County Visitor’s Bureau I attended a Social Justice Rally in Chapel Hill, NC on Saturday, June 6, 2020. The Rally was co-sponsored by the Chapel Hill-Carrboro NAACP Youth Council & Chapel Hill-Carrboro Youth Advocates. Beginning at First Baptist Church, the March ended at the Peace & Justice Plaza on Franklin Street. Coming together in opposition to police brutality the peaceful protest honored our slain brothers and sisters. This 2-minute video includes remarks from Carrboro Mayor Pro Tem Barbara Foushee, who is active with the Chapel Hill-Carrboro NAACP.